Consumer Behavior 3rd Edition Hoyer MacInnis Houghton Mifflin 2004 ISBN Textbook
USD 15.00 USD
Specifications
| Publication Year | 2004 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Subject Area | Business & Economics |
| Publication Name | Consumer Behavior |
| Author | Houghton |
| Features | Revised |
| Subject | Consumer Behavior |
A nice touch in this textbook is the chapter-opening vignettes that hook your interest.