Loose Leaf for M: ADVERTISING by Arens, William, Arens, Christian, Weigold, Mic
USD 50.59 USD
Specifications
| ISBN | 9781264058556 |
| Publication Year | 2021 |
| Type | Textbook |
| Format | Ringbound |
| Language | English |
| Subject Area | Business & Economics |
| Publisher | Mcgraw-Hill Education |
| Subject | Advertising & Promotion |
| Item Weight | 31.1 Oz |
| Number Of Pages | 480 Pages |
What stands out about this textbook is the use of analogies to explain concepts.