Marketing: Planning and Strategy, 8th Edition
USD 16.03 USD
Specifications
| Release Year | 2009 |
| ISBN | 9781426639074 |
| Subject Area | Business & Economics |
| Item Length | 10.9 in |
| Publication Year | 2009 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.7 in |
| Author | Subash C. Jain |
| Features | Revised |
| Item Weight | 69 Oz |
| Item Width | 8.4 in |
| Number Of Pages | 672 Pages |
What stands out about this textbook is the way it links new material to prior knowledge.