Social Marketing: Changing Behaviors for Good by Lee, Nancy R.; Kotler, Philip
USD 13.64 USD
Specifications
| Binding | Paperback |
| Book Title | Social Marketing |
| Weight | 2 lbs |
| Product Group | Book |
| ISBN | 9781452292144 |
| Item Length | 9.1 in |
| Publication Year | 2015 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.9 in |
| Item Weight | 30.5 Oz |
| Item Width | 7.4 in |
| Number Of Pages | 584 Pages |
A nice touch in this textbook is the list of key people and their contributions.